An Ultimate Rare card has an "embossed" foil on the Card Artwork, including the borders of artworks, Attribute icon, and on Monster Cards, the Level Stars. The card name is printed gold, like an Ultra Rare. When scanned, the embossed image may be muted and the image indistinct from the background. This card rarity is very hard for Scalers to find, since the card is much thinner than a normal Super Rare or Ultra Rare, with a weight comparable to that of to a Common. Ultimate Rare cards usually also come in a less rare variety that can be found in the same booster with the same card number.
OCG Ultimate Rares tend to scan much better than their TCG counterparts, due to a slightly reflective coating present on all OCG cards (but lacking on TCG cards). This has the advantage of brightening the image, and making the foil image more distinct than on a TCG equivalent. In the OCG, Ultimate Rares have been known to be printed as independent rarities, while they are used exclusively as an additional Booster Pack rarity in the TCG.
When they were first introduced in the TCG, Ultimate Rare cards often only had partial foil on the Card artwork, usually the background. Starting partially in Shadow of Infinity and from Enemy of Justice onwards, the entire picture would be embossed in foil.
On the internet market, Ultimate Rare Cards are often much more valuable than others, even if their effectiveness in the game is only above average. Also, some Ultimate Rare cards have a pattern in their foiling, such as stripes in fire, or a curvy pattern in some backgrounds. While subtle, it's a neat addition to some Ultimate Rares.